WIR · Insurance technology
Making intelligence visible.
Digital art direction · Original WIR website artwork
The WIR world.
Selected work, existing identity and new application concepts, brought together. Each piece is labelled.
Read between the risks.
Insurance, brought into focus.Campaign art direction Application concept
From complexity
to clarity.
A clearer view of insurance.
Explore the approach
Website Application concept
Selected creative CRIA Studios
More than meets the file.
Editorial poster Application concept
Field notes / Insurance intelligenceThe information
is there.
Find the signal.
Underwriting field notes Application concept
See what the paperwork hides.
An optical language for insurance intelligence: layers, refraction and information coming into focus.
From story to next step Campaign concept
The context
A direction that belongs to WIR.
WIR works at the intersection of insurance and technology. Explaining that offer calls for a visual language that makes a complex, connected system feel understandable.
The website’s visual direction uses flowing strands, a deep indigo ground and a focused point of connection. Alongside editorial content, the imagery gives the technology a recognisable expression without turning every explanation into a product diagram.