Plantão 24h · Digital health
Care, in everyday language.
Everyday care · Creative produced in CRIA Studios
The Plantão 24h world.
Selected work, existing identity and new application concepts, brought together. Each piece is labelled.
Life happens between appointments.
An everyday introduction to online care.Campaign art direction Application concept
A little
closer.
Care starts with a conversation.
How online care worksWebsite Application concept
Selected creative CRIA Studios
At home. At your pace. A place to start.
Editorial poster Application concept
Let’s start
with your
questions.
first step.
Pocket guide to online care Application concept
Care belongs in real life.
A warm domestic campaign, a pocket-sized care guide and a phone interface designed around a simple first question.
From story to next step Campaign concept
The context
A direction that belongs to Plantão 24h.
Plantão 24h brings online healthcare into everyday life. Its communications need to be useful and approachable, with imagery that feels close to the situations people recognise.
We worked across visual content and editorial publishing. CRIA Studios supplied the creative production, while the content platform work organised articles for publishing in the website’s CMS.
AI-assisted illustrative scene. The people shown are not presented as real patients or clinicians.