Work / CRIA identity
CRIA, from
idea to identity.
An identity concept connecting brand, content and market.
Project: Self-initiated conceptScope: Strategy, identity, applications
A brand that moves as one.
The challenge: express creative range without losing a clear point of view.
The idea: one recognisable visual language, applied wherever the brand meets its audience.
The identity system
CRIA.
Built to stay recognisable.
Navy#061923
Paper#f2efe9
Orange#ff510a
Print and materials
Campaign concepts
Digital direction
What this concept demonstrates.
A distinctive identity
A clear and memorable visual language.
Consistency across formats
From brand to campaign to digital.
A usable creative direction
Ready to scale with real-world applications.
This is a self-initiated design exploration, not a client case study. No business results are claimed.